Summer 2025 Newsletter - SMPS Central PA 
Chapter News
President's Message
It’s hard to believe that this is my last President’s Message. A year ago at Tellus 360 I remember Christina giving her end of year updates. How could that have been a year ago? Looking back, the Chapter accomplished a lot of great things this year. The Programs Committee planned and executed great programs for our members. The Membership Committee ran two successful membership drives and we are already getting new members involved in the Chapter. The Sponsorship Committee got several new annual sponsors, including at the new Platinum level. The Communications Committee did a great job as always with external communications and social media. We were the host chapter for NERC in the spring. We had another successful golf outing thanks to the hard work and dedication of the golf outing committee. Looking ahead, there are some great leaders stepping up to serve the Chapter. I am eager to hear their thoughts and ideas about the future of the Chapter. Thank you to everyone who helped make this year a success.
Dan Confer
President
Upcoming Events
Cheers to Our Success! 2024/2025 End of Year Celebration
Workshop & Networking Lunch: Making the Ask – A/E/C Outreach That Builds Community Impact
Save the Date!
Prospective and Current Member Mixer: October
Bridging the Generational Workforce Gap Panel: Mid-November
SMPS NERC 2026: March 30 - April 1, 2026
Program Recaps
SMPS NERC 2025
SMPS Central PA was proud to host the 2025 SMPS Northeast Regional Conference (NERC) right here in Lancaster, PA! From April 23–25, marketing and business development pros from across the region came together for three days of learning, networking, and plenty of fun. Attendees enjoyed inspiring keynotes, engaging breakout sessions, and a taste of Lancaster from Amish treats to rooftop receptions. It was an incredible opportunity to connect, share ideas, and show off our hometown.
Coffee Connections
Coffee Connections brought SMPS Central PA members together for informal meetups across the region to explore membership benefits and connect with committee chairs. These gatherings also featured collaborative discussions on A/E/C marketing trends, where attendees shared wins, exchanged strategies, and explored the role of AI in modern workflows.
Tower Marketing | Marketing Mastery Series
The Marketing Mastery webinar series offered SMPS Central PA members a comprehensive dive into key digital marketing strategies across four sessions. Kicking off on May 6, the first webinar focused on SEO best practices to boost online visibility and search rankings. On June 24, the series explored how to create authentic, engaging content that converts—especially in an AI-driven landscape. The July 22 session centered on optimizing website design to turn visitors into customers through improved aesthetics and functionality. Finally, the August 12 webinar wrapped up the series with a deep dive into analytics, showing attendees how to measure, test, and scale success using first-party data and actionable insights.
SMPS Golfing "Fore" Business Golf Outing
Our Annual Golf Outing was held on Thursday, June 12, 2025, at the Out Door Country Club in York, PA and was a huge success! It was perfect weather with perfect company! A portion of the proceeds benefitted Olivia’s House: A Grief and Loss Center for Children. Click here to view the photo gallery!
Following the success of the outing, on July 9, 2025, SMPS Central PA proudly presented a $10,000 check to Olivia’s House. This donation will help fund a new in-house podcast studio, expanding their ability to provide compassionate support to grieving families. Read the full press release here.
Sponsorship
Annual Sponsorship
The SMPS Central Pennsylvania Chapter is pleased to announce its 2025 Program Year Sponsorship Opportunities. We now follow a calendar year sponsorship (January - December). We are offering several sponsorship levels to fulfill every marketing need and budget. Please consider promoting your firm and supporting SMPS Central PA! You can view more on our sponsorship levels on our website.
To purchase an annual sponsorship, you can view our catalog.
The Society News
At Amplify A|E|C in Columbus, OH, we recognized and congratulated winners and honorees of several awards programs. Here’s to their achievements in leadership, creativity, and innovation!
Successful organizations don’t just adapt to change—they anticipate and plan for it. This webinar explores the powerful intersection of strategic and succession planning to help your organization build a resilient, future-ready foundation. By integrating strategic foresight with workforce planning, marketing and management professionals can ensure stability, continuity, and long-term success in today’s dynamic environment.
For our member spotlight, Vanessa Yust, FSMPS, CPSM, sat down for a virtual chat with us to share what it means to be an SMPS Fellow. Vanessa is CMO at DAHLIN Architecture | Planning | Interiors.
Careers
Career Advice
Focused exclusively on marketing and business development for the A/E/C industry, MARKENDIUM: ONLINE LEARNING CENTER brings you the best of both worlds: e-learning and professional development.
The current catalog features a variety of courses, from content marketing and client-building to return on investment (ROI) and social media. When you participate, you can even earn SMPS CEUs, AIA LUs, and PDHs.
Consider sharing the course catalog with your bosses and telling them you have access to this training, because of their support of your SMPS membership. Another idea? Consider hosting a brownbag with your office and leading a follow-up discussion.
If you have other ideas for taking advantage of the ONLINE LEARNING CENTER offering, be sure and share them with the rest of us!
Classifieds
SMPS Central Pennsylvania Chapter advertises positions related to marketing, sales, business development, communications, graphic design, and related career opportunities in the A/E/C marketplace.
CPSM Program
Through the SMPS Central PA Chapter, members can begin their journey to become Certified Professional Services Marketers (CPSM). The program is designed to help members establish an exclusive mentoring network; strengthen competency in the marketing and business development practices for the A/E/C industry; and facilitate study groups and testing for members seeking National CPSM Certifications.
Note: All current CPSMs are now required to self-report any CEUs on their own. The Chapter no longer submits the forms after each program.
Questions? Please contact Rebekah Hartt at [email protected].
