Meeting/Event Information

    Content over Coffee "Tell Your Business Story"

    April 08, 2021
    8:30 AM - 9:15 AM
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    Virtual Event - Join us from your computer!


     Directions

    Start your day out with SMPS Central PA members for a short but informative and thought provoking program where we will present a SMPS Max talks video followed by a guided open group discussion led by SMPS Central PA member, Lisa Hayes. Each series will have a different topic covered monthly, which can be applied and shared with your firm. 

    April topic: "Messaging is a Verb: Find the Villian, Be the Hero and Tell Your Business Story," from SMPS Max Build Business 2018 presented by Greg Stone 

    Based on the forthcoming book Branding with Powerful Stories: The Villains, Victims, Heroes Model, this session will teach you not just how to tell a compelling story, but what to include.

    We will explore the role of heroes, victims and above all, villains. In the commercial world the “villains” are the problems that cause pain, discomfort or extra expense for customers who are in effect the “victims.”  And who are the heroes?  The products and services that offer solutions, and the companies and executives behind them.  See Stone’s seminal Harvard Business Review article. (https://hbr.org/2015/11/for-better-presentations-start-with-a-villain)"

    Grab a cup of coffee and join us!!

    Members Only Free Program 

    1 CEU Credit 

    Zoom link will be sent out closer to the date of the program 


    THANK YOU TO OUR SPONSORS!

    Annual Gold Sponsors:


     

    Annual Silver Sponsors:



     

    Annual Bronze Sponsors:

    Stewart & Tate Construction

    Stahl Sheaffer Engineering


    Cancellation/Refund Policy

    Cancellations made 48-hours prior to the event will be fully refunded.  Due to our commitment with the meeting facility for food and beverage quantities, all other cancellations or no-shows will be invoiced for the full cost of the event.

    Photography Disclaimer

    Photos are frequently taken at our chapter events.  The SMPS Central PA Chapter has the right to use photos from our events for any purpose, including but not limited to use in publications, on social media, in the newsletter, promotional materials, or on our website.

    Charitable Contributions Disclaimer

    Although payments and contributions to SMPS Central Pennsylvania are not tax deductible as charitable contributions for federal income tax purposes, they may be deductible as business expenses under other provisions of the Internal Revenue Code.

    Tickets

    $0.00 SMPS CPA Member

    Thank you to our 2020-2021 Annual Sponsors!