Meeting/Event Information

    Virtual Roundtable: The Marketer's Role in Internal Branding, Communication, and Engagement

    March 24, 2021
    11:30 AM - 1:00 PM
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    Virtual Event - Join us from your computer!


    When you think of marketing, you more than likely think of marketing to your external clients. How can you persuade more people to buy the services you sell? But another "market" is just as important: your employees, the very people who can make the brand come alive for your clients. Yet, many of our firms invest very little effort in internal branding. As marketers, we can play a critical role in this!

    The same applies to internal communication, which often falls to HR or the executive team in many organizations. Unfortunately, these people typically don't have the marketing skills to communicate in a way that engages employees. Information is doled out in the form of company memos and policy documents, and it is not designed to help employees make a powerful emotional connection to the company or its brand. The marketing department can play a bigger role in the internal communications by applying many of the same principles used to sell the brand externally. This is especially relevant now, with so many employees working remotely. 

    Join us for this roundtable discussion where marketing and communication experts from SMPS Central PA member firms will offer some best practices for internal brand building, communications, and employee engagement. By sharing real-world examples of programs and tactics they've developed at their firms; these experts will explain how they've applied the principles of marketing and communication to guide employees to a better understanding of, and even passion for, their firm's brand. Attendees are encouraged to come to this program with questions for the panelists to address. 

    Please register for this program even if you are unable to attend, as it will be recorded and sent out to all registrants after the conclusion of the program. 

    1.5 CEU Credits 


    Annual Gold Sponsors:


    Annual Silver Sponsors:


    Annual Bronze Sponsors:

    Stewart & Tate Construction

    Stahl Sheaffer Engineering

    Cancellation/Refund Policy

    Cancellations made 48-hours prior to the event will be fully refunded.  Due to our commitment with the meeting facility for food and beverage quantities, all other cancellations or no-shows will be invoiced for the full cost of the event.

    Photography Disclaimer

    Photos are frequently taken at our chapter events.  The SMPS Central PA Chapter has the right to use photos from our events for any purpose, including but not limited to use in publications, on social media, in the newsletter, promotional materials, or on our website.

    Charitable Contributions Disclaimer

    Although payments and contributions to SMPS Central Pennsylvania are not tax deductible as charitable contributions for federal income tax purposes, they may be deductible as business expenses under other provisions of the Internal Revenue Code.


    $20.00 SMPS CPA Member

    $20.00 Other SMPS Chapter Member

    $30.00 Non-Member Ticket

    Thank you to our 2020-2021 Annual Sponsors!