Meeting/Event Information

    How A/E/C Winners Embrace Business Development

    October 13, 2020
    11:30 AM - 1:00 PM
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    Virtual Event - Join us from your computer!


    “Everyone's a marketer,” or so the adage goes. But is that really true in your firm—or even the most important aspect? In reality, focusing on marketing and business development together are what makes a firm successful.

    You might be wondering: Why should we add business development to our culture when it’s not part of everyone's job description? Because every employee needs to think about building business, no matter their role in the firm. And to think about building business, every employee must:

    • Understand what makes your firm unique
    • Espouse the brand and articulate the value proposition
    • Know how to recognize a lead when they see it
    • Understand their role in the business development (BD) process

    A/E/C winners of tomorrow will truly embrace a firmwide business development culture to empower all employees to contribute to their firm’s BD success!

    This program will serve as a call to action to build and maintain a BD culture at your firm that leads to sharing ideas, best practices, and resources for driving BD. You’ll learn how to grow your organization and become more valuable to your existing clients. A BD audit and gap analysis will also be shared as well as tips on matching every member of your team with their BD skillset.

    During this program, attendees will:

    • Recognize industry and client trends driving the need for a firmwide BD culture 
    • Audit their practices to determine how their business development culture currently stacks up at their firm 
    • Prepare actionable steps to elevate the BD skills of employees within their firms through training and education 
    • Identify the potential gaps within their firms that are preventing implementation of a firmwide business development culture


    Please note: this is a virtual event. Attendees will receive a Zoom link 24 hours prior to the event.


    Scott Butcher, FSMPS, CPSM
    Principal/Owner, aecumen LLC

    Scott D. Butcher, FSMPS, CPSM, has more than 25 years of experience in the A/E/C industries. He is principal/owner of aecumen LLC, past director of SMPS HQ, and past-president of the SMPS Foundation. He has given more than 275 presentations to local, regional, and national events of SMPS, AIA, ACEC, SAME, PSMJ, Deltek, and others. A widely published author who has written 20 books, Scott also writes the Marketropolis blog on and has written more than 200 articles and blogs for A/E/C media. He is a Certified Professional Services Marketer and an SMPS Fellow.

    Tuesday, October 13

    Interactive Virtual Program

    11:30 am - 1:00 pm


    Annual Gold Sponsors:


    Annual Silver Sponsors:


    Annual Bronze Sponsors:

    Stewart & Tate Construction

    Stahl Sheaffer Engineering

    Cancellation/Refund Policy

    Cancellations made 48-hours prior to the event will be fully refunded.  Due to our commitment with the meeting facility for food and beverage quantities, all other cancellations or no-shows will be invoiced for the full cost of the event.

    Photography Disclaimer

    Photos are frequently taken at our chapter events.  The SMPS Central PA Chapter has the right to use photos from our events for any purpose, including but not limited to use in publications, on social media, in the newsletter, promotional materials, or on our website.

    Charitable Contributions Disclaimer

    Although payments and contributions to SMPS Central Pennsylvania are not tax deductible as charitable contributions for federal income tax purposes, they may be deductible as business expenses under other provisions of the Internal Revenue Code.


    $25.00 CPA - Member Program Registration

    $25.00 Other SMPS Chapter - Guest Program Registration

    $30.00 Guest Program Registration

    Thank you to our 2020-2021 Annual Sponsors!