Meeting/Event Information

    Video Marketing - What Are You Waiting For?

    November 28, 2018
    11:30 AM - 2:00 PM
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    Penn State Harrisburg - "Morrison Gallery"
    777 W. Harrisburg Pike
    Middletown, PA 17057

    SMPS Central PA in conjunction with FX Digital Media invites you to attend this one hour lunch and learn which will focus on the best practices of using video to market and promote your organization.

    Video is proving to be the most effective way to reach your audience, as mobile devices become the predominant method of consumers and businesses searching for content. This presentation will focus on what makes a video effective as a marketing tool, how to use social media to affordably and effectively deliver your message and the significance of developing content on a consistent basis. There will also be a discussion on setting up your own YouTube Channel to effectively disseminate your content. If you're already using video in  your marketing, there will be discussion on "How To's" for improving the video content you are delivering and video creative techniques that will help any content creator improve the quality of their work and get the most out of the medium. This presentation will feature numerous video examples as well as a practical list of "Do's & Don'ts" when creating your own video content. 

    Fran Masciantonio has been creating video content for over 25 years. He has worked in broadcast television, produced live national programs and has won numerous awards for his work. He and his wife launched their first video production company, First Generation Video Productions, Inc. in 1990 and built it into one of the regions top video developers. He then sold the company and has launched his second video creative group in 2016, FX Digital Medial which he operates with his wife Gail. Fran is also an adjunct professor at Messiah College where he instructs classes on video production and broadcast television. 

    Wednesday, November 28th, 2018

    Registration & Networking Lunch 
    11:30pm - 12:00pm


    12:00pm - 1:00pm


    1:00pm - 2:00pm



    Annual Gold Sponsors:


    Annual Silver Sponsors:

    Annual Bronze Sponsors:

    Warfel Construction Company


    In-Kind Sponsors:
    Print-O-Stat, Inc.
    SKELLY and LOY, Inc.
    FX Digital Media

    Cancellation/Refund Policy

    Cancellations made 48-hours prior to the event will be fully refunded.  Due to our commitment with the meeting facility for food and beverage quantities, all other cancellations or no-shows will be invoiced for the full cost of the event.

    Photography Disclaimer

    Photos are frequently taken at our chapter events.  The SMPS Central PA Chapter has the right to use photos from our events for any purpose, including but not limited to use in publications, on social media, in the newsletter, promotional materials, or on our website.

    Charitable Contributions Disclaimer

    Although payments and contributions to SMPS Central Pennsylvania are not tax deductible as charitable contributions for federal income tax purposes, they may be deductible as business expenses under other provisions of the Internal Revenue Code.



    $45.00 SMPS CPA - Member

    $45.00 SMPS other chapter

    $55.00 SMPS Non-member or Guest

    Thank you to our 2018-2019 Annual Sponsors!