Newsletter

October 2017 Print

President's Message

Fall is my favorite time of year.  I love all the quintessential fall things – the crisp air and comfy sweaters, the pumpkins and brightly-colored leaves, hot apple cider, and of course college football.  But what I like most about fall is the opportunity it offers to “turn over a new leaf,” to do something new, something exciting.  Just like the trees don’t hold onto their leaves, fall is all about releasing the old to make way for the new.  It’s a perfect tie-in to our chapter’s theme for 2017-18:

I hope you will use the changing seasons as an opportunity to consider new, exciting things – like getting more involved in SMPS.  Our Central PA chapter is off to a great start, but we need your help to make the rest of the year a success.  Please consider joining a committee to help us recruit new members, plan chapter programs, or solicit sponsors.  And please attend our events!  We have some very interesting things planned for the fall and beyond, so put down that rake and jump in the SMPS leaf pile and help us TRANSFORM.

 

Best,
Shawn M. Barron
President, SMPS Central PA

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Upcoming Events

We have a lot of exciting events coming up this year and we hope to see you there! Click on the hyperlink for registration details and visit our website often for updates!

 
Oct19

Mentorship Program Kick-off event - Members ONLY!

Join us for an evening of networking and help kick-off SMPS Central PA's First Mentorship Program!

Register Now

Oct31

Meet & Eat: Tech Tools for Communication, Collaboration, and Organization

A casual exploration of how to enhance your personal and team efforts with Microsoft OneNote and Slack.

Register Now

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SMPS Charitable Support

Part of our chapter’s mission is to give back to our communities through charitable endeavors. In recent years, SMPS Central PA has supported numerous organizations such as the United Methodist Home for Children in Mechanicsburg, Leg Up Farm in Mt. Wolf, The Ronald McDonald House in Hershey, and most recently Youth Services Bureau in State College as the beneficiary of our golf tournament proceeds.  Every year we select a charity to support in some way during the holiday season, doing things such as volunteering, donating supplies, providing gifts, and making a financial contribution from the chapter.  The Board of Directors would again like to do something charitable this holiday season, but we need your input.  Is there a charity that’s near and dear to your heart?  Do you have some good ideas for making a difference in our community during the holidays?  If so, we want to hear from you!  Please take a moment to complete the SMPS Charitable Support Request Form found here on the chapter website and email it to Shawn Barron (president@smpscentralpa.org) by October 31.  The Board will review all requests received and make a decision at its November meeting.  Thank you for helping us give back to those in need at this special time of year.

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Welcome New Members

David Laudermilch
Marketing and Business Development Associate
The Edwin L. Heim Company

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Help Wanted!

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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Sponsorship

The SMPS Central Pennsylvania Chapter is pleased to announce its 2017-2018 Program Year Sponsorship Opportunities. We are offering several sponsorship levels to fulfill every marketing need and budget. Please consider promoting your firm and supporting SMPS Central PA! 

We invite you to explore our sponsorship benefits which are designed to provide your firm with the highest level of visibility and awareness.

WHO YOU’LL REACH

SMPS Central PA is the premier source for education, resources, networking, and information exchange for marketers in the A/E/C industry.

Almost half of our members hold senior level positions with their firms, meaning our sponsors receive prime exposure to many potential business partners and decision makers. In addition, our email distribution list includes more than 700 friends.

WHAT YOU’LL GAIN

Sponsoring SMPS Central PA means supporting your firm in its efforts to gain maximum exposure throughout the Central Pennsylvania A/E/C community. Now is the time to cultivate new and existing relationships and promote your firm! SMPS Central PA could not survive without the support of our sponsors. and we are extremely grateful for their generosity.

Read more by downloading our sponsorship brochure. To purchase your sponsorship, please visit "Our Catalog" under Quick Links on our homepage or click here.

For more information about sponsorship opportunities, please contact Matt Bachert, Sponsorship Chair, at mbachert@edge-gts.com.

 

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2018 SMPS NERC MERGE Conference

WHAT IS MERGE?

MERGE brings together innovative thinkers from across multiple industries, geographies, and SMPS chapters to discuss the ongoing transformation of A/E/C marketing.

MERGE is the theme of the 2018 SMPS Northeast Regional Conference, a yearly event supported by SMPS chapters in Boston, Central Pennsylvania, Connecticut, Maryland, New York, Northern New England, Philadelphia, Washington, DC, and Upstate New York.

Visit www.smpsnerc.org for more information on the conference.

Visit the MERGE page on our website to stay up-to-date on Chapter-related information!

DATE & LOCATION

March 21–23, 2018
Four Seasons Harbor East
Baltimore, MD


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SMPS Central PA DVD Library

Attention CPSMers!

All those late nights reading the Marketing Handbook/MARKENDIUM and taking sample exams before work have paid off. You passed the Certified Professional Services Marketer (CPSM) exam and added those coveted CPSM initials after your name on your business cards and email tagline. Yippee! You are set for three years until you have to renew the certification. Three years to earn 50 continuing education unit (CEU) credits to maintain that CPSM status. Piece of cake, right?

But, it is amazing how fast those three years fly by. Even if you attend many of the SMPS Central PA educational events, you typically only earn one CEU credit per event. So, what is that, maybe 10 CEU credits a year? You could go to an SMPS regional or national conference and earn CEUs. Sure, that helps. But attending the national SMPS Build Business conference only earns you 10-12 CEUs.

We have a solution to your 50 CEU credits dilemma. Earn CEUs by watching the DVDs in our DVD Library. All you have to do is watch one of the DVDs, have a third party (your boss or subordinate) verify that you watched the DVD, and then forward the CEU form that comes with each DVD to SMPS National for credit. Each DVD in our collection earns you 1.5 CEUs. So, make this the summer of CEUs and start earning now! To borrow a DVD, just email webinars@smpscentralpa.org. Available titles include:

  1. The Art & Science of Proposal Leadership

  2. Become a Creative Superhero: How to Boost Your Creativity

  3. Beyond Proposals: Marketing Practices that Pay Off in a Down Market

  4. Beyond Strategic Planning: Competitive Strategies to Build

  5. Capitalizing on Referrals in Your Marketing Plan

  6. A Dozen Surefire Tips to Keep Your Audience from Tuning You Out

  7. The Introvert’s Secret to Networking

  8. It Takes a Village: Building Collaboration on Project Data Management

  9. Leveraging Client Needs in Marketing Sustainable Design

  10. Leveraging Your Skills: Building Value for Your Firm (and Your Career) Beyond the Marketing Role

  11. Making the Cut! A Key to Understanding the Unspoken Requirements of an RFP

  12. Marketing Research – What Does Your Competition Know that You Don’t?

  13. Mastering the Hidden Web: Uncovering Valuable Data about Clients and Competitors Us

  14. Natural Networking: 10 Tips to Increase Your Face-to-Face Mojo (Excellent for Introverts, Shrinking Violets, Geeks, and Shy Guys) Us

  15. Pitch to Win: A Complete Approach to Pursuing Business, Making the Shortlist, and Winning When Opportunities are Scarce

  16. Project Staff Getting Repeat Work

  17. Relationship-Based Business Development

  18. RFPs Suck! How to Develop Winning Proposal Strategies

  19. Selling Has Nothing to Do with Selling

  20. Strategizing Winning Proposals from Value Proposition to Differentiation – on Deadline s

  21. Using the Web to Brand Your Firm: Client and Consultant Recount a Major Website Overhaul

  22. Win Federal Contracts in an Uncertain Economy: SF330 Form Secrets to Getting Shortlisted

  23. Winning Strategies for Powerful Project Interviews, Q&A Sessions, and Owner Debriefings

  24. How to Write a Winning Proposal for Government

Consider gathering a group to watch the DVDs, as they serve as excellent professional development and skill building resources for all marketing professionals.

 

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Committee Schedules

Want to get involved with our chapter? Whether you are a new member or have been one of our treasured members for years, we welcome anyone and everyone that would like to help out in our chapter in some way! Not sure where you would like to assist? Attend one (or all!) of the committee meetings and see where you might be able to put your skills to use! We are now posting our committee meeting schedules on our website under the About Us>Committees and Chairs section, found here. If you would like more information, contact any of the committee chairs. Their information can also be found on the Committees and Chairs page.

Current Committee Meeting Schedule

Membership Committee: Conference call on the last Monday of each month, 2:00. For conference call information, please contact Membership Chair Heather Sweitzer, membership@smpscentralpa.org.

Programs Committee Meeting: Beginning in October, the Programs Committee will meet directly following the board meetings. Please contact Programs Chair Cristina Barnes, programs@smpscentralpa.org.

Communications Committee: Conference call, second Monday of each month, 2:00 pm. For information, please contact Communications Chair Melissa Yost, publicrelations@smpscentralpa.org

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Career Advice

A/E/C Online Learning

Focused exclusively on marketing and business development for the A/E/C industry, MARKENDIUM: ONLINE LEARNING CENTER brings you the best of both worlds: e-learning and professional development.

The current catalog features a variety of courses, from content marketing and client-building to return on investment (ROI) and social media. When you participate, you can even earn SMPS CEUs, AIA LUs, and PDHs.

Consider sharing the course catalog with your bosses and telling them you have access to this training, because of their support of your SMPS membership. Another idea? Consider hosting a brownbag with your office and leading a follow-up discussion. If you have other ideas for taking advantage of the ONLINE LEARNING CENTER offering, be sure and share them with the rest of us!

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Expert Advice

The SMPS Central PA Chapter’s Board and Committee Chairs are always striving to improve and provide our members with more value through targeted, relevant programs and the latest industry information. One idea that we had was to ask you for your BIG IDEAS – what could we start to do or do better? What industry trend or challenge would you like us to explore? Could we communicate with you better or add a new section to this newsletter? No BIG IDEA is too small…the collective knowledge and creativity of our Chapter is truly tremendous, and we want to hear from you. So come on, share your BIG IDEAS with us. Send your BIG IDEAS to president@smpscentralpa.org.

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Cancellation/Refund Policy

We kindly ask that you adhere to our cancellation/refund policy to help us avoid unnecessary costs due to program no-shows. Even if a program is free, there are still costs involved with refreshments that we provide to attendees. The policy, which can be found under each program description on our website, states that cancellations made 24 hours prior to the event will be fully refunded. All other cancellations or no-shows will be invoiced for the full cost of the event.

Photos are frequently taken at our chapter events. The SMPS Central PA Chapter has the right to use photos from our events for any purpose, including but not limited to use in publications, on social media, in the newsletter, promotional materials, on the website. 

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Thank you to our 2016-2017 Annual Sponsors!