Newsletter

July 2017 Print

President's Message

Typically, in the summer months we take a break from programming...or at least lessen the number of offerings.  But this year, we're continuing our momentum by offering the following exciting events so be sure to register now as some have limited availability!

August 1, 2017:  It's time to start planning for the 2017/2018 program year. We'd appreciate your input and involvement to brainstorm the program agenda for our 2017/2018 year and to help coordinate these programs throughout the year.

August 1, 2017:  SMPS Summer Networking with York Revolution.  Join us on August 1st for an evening of networking at PeoplesBank Park when the York Revolution takes on the Long Island Ducks!

August 16, 2017:  Leverage Your Beverage with SMPS CPA. End of Summer Networking Event.  Join us for our end of summer networking event! Registration includes light hors d'oeuvres, beverages, and lots of networking opportunites.

September 12, 2017:  4th Annual A/E/C Golfing "Fore" Business Golf Scramble.  A/E/C Industry Golfing "Fore" Business 4-Person Scramble to Benefit Youth Services Bureau. Don't miss out on a great opportunity to get some one-on-one time with your clients and treat them to golf at the same time.

I hope to see you at one of our upcoming events!

Very truly yours,

Julie Hungarter, Providence Engineering Corporation
President, SMPS Central PA Chapter 2016-2017

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Upcoming Events

We have a lot of exciting events coming up this year and we hope to see you there! Click on the hyperlink for registration details and visit our website often for updates!

 

 

JUL13

 AIA Pennsylvania presents:

 

While AIA Pennsylvania does have a position on the repeal of the Separations Act, we would like to act as a facilitator for a balanced debate between the two sides.  Register for what promises to be a lively debate and to see where AIA Pennsylvania stands!

Register Now

 

 
Aug1

2017/2018 SMPS Central PA Program Planning

It's ttime to start planning for the 2017/2018 program year. We'd appreciate your input and involvement to brainstorm the program agenda and to help coordinate programs throughout the year.

Register Now

 

Aug1

SMPS CPA Summer Networking with York Revolution

Join us on August 1st for an evening of networking at PeoplesBank Park when the York Revolution takes on the Long Island Ducks!

Register Now

 

Aug16

Leverage your Beverage with SMPS CPA: End of Summer Networking Event

Join us for our end of summer networking event! Registration includes light hors d'oeuvres, beverages, and lots of networking opportunites.

Register Now

 

Sep12

A/E/C Golfing "Fore" Business 4-Person Scramble to benefit Youth Services Bureau

A/E/C Industry Golfing "Fore" Business 4-Person Scramble to Benefit Youth Services Bureau. Don't miss out on a great opportunity to get some one-on-one time with your clients and treat them to golf at the same time.

Register Now

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Welcome New Members

Leah Williams, Marketing Coordinator
Stahl Sheaffer Engineering, LLC

Rick Elyar, Business Development Manager
The WEBBER/SMITH Group

Rick brings far more than 23 years of experience to his role as a Business Development Manager. He brings a vitality, creativity, and a mindset of partnering and brand management to his work with at The WEBBER/SMITH Group®. Rick's primary focus is to build awareness about WEBBER/SMITH’s unique E/A capabilities among prospective food processing clients. As an advocate of the company's vision to deliver the best design solutions for every client, sweat every detail and exceed expectations every single time, Rick finds his work rewarding and fulfilling.

Rick holds a bachelor’s degree from the Pennsylvania State University. He lives in Westminster, MD with his two children who both share a deep passion for the sport of Lacrosse. In his free time, Rick enjoys Striped Bass fishing the Chesapeake Bay and fly fishing the Susquehanna River. 

 

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SAVE THE DATE!

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Year in Review

Click on the infographic for a review of our Chapter's successes over the last year!

2016-2017 Year in Review

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SMPS Central PA DVD Library

Attention CPSMers!

All those late nights reading the Marketing Handbook/MARKENDIUM and taking sample exams before work have paid off. You passed the Certified Professional Services Marketer (CPSM) exam and added those coveted CPSM initials after your name on your business cards and email tagline. Yippee! You are set for three years until you have to renew the certification. Three years to earn 50 continuing education unit (CEU) credits to maintain that CPSM status. Piece of cake, right?

But, it is amazing how fast those three years fly by. Even if you attend many of the SMPS Central PA educational events, you typically only earn one CEU credit per event. So, what is that, maybe 10 CEU credits a year? You could go to an SMPS regional or national conference and earn CEUs. Sure, that helps. But attending the national SMPS Build Business conference only earns you 10-12 CEUs.

We have a solution to your 50 CEU credits dilemma. Earn CEUs by watching the DVDs in our DVD Library. All you have to do is watch one of the DVDs, have a third party (your boss or subordinate) verify that you watched the DVD, and then forward the CEU form that comes with each DVD to SMPS National for credit. Each DVD in our collection earns you 1.5 CEUs. So, make this the summer of CEUs and start earning now! To borrow a DVD, just email webinars@smpscentralpa.org. Available titles include:

  1. The Art & Science of Proposal Leadership

  2. Become a Creative Superhero: How to Boost Your Creativity

  3. Beyond Proposals: Marketing Practices that Pay Off in a Down Market

  4. Beyond Strategic Planning: Competitive Strategies to Build

  5. Capitalizing on Referrals in Your Marketing Plan

  6. A Dozen Surefire Tips to Keep Your Audience from Tuning You Out

  7. The Introvert’s Secret to Networking

  8. It Takes a Village: Building Collaboration on Project Data Management

  9. Leveraging Client Needs in Marketing Sustainable Design

  10. Leveraging Your Skills: Building Value for Your Firm (and Your Career) Beyond the Marketing Role

  11. Making the Cut! A Key to Understanding the Unspoken Requirements of an RFP

  12. Marketing Research – What Does Your Competition Know that You Don’t?

  13. Mastering the Hidden Web: Uncovering Valuable Data about Clients and Competitors Us

  14. Natural Networking: 10 Tips to Increase Your Face-to-Face Mojo (Excellent for Introverts, Shrinking Violets, Geeks, and Shy Guys) Us

  15. Pitch to Win: A Complete Approach to Pursuing Business, Making the Shortlist, and Winning When Opportunities are Scarce

  16. Project Staff Getting Repeat Work

  17. Relationship-Based Business Development

  18. RFPs Suck! How to Develop Winning Proposal Strategies

  19. Selling Has Nothing to Do with Selling

  20. Strategizing Winning Proposals from Value Proposition to Differentiation – on Deadline s

  21. Using the Web to Brand Your Firm: Client and Consultant Recount a Major Website Overhaul

  22. Win Federal Contracts in an Uncertain Economy: SF330 Form Secrets to Getting Shortlisted

  23. Winning Strategies for Powerful Project Interviews, Q&A Sessions, and Owner Debriefings

  24. How to Write a Winning Proposal for Government

Consider gathering a group to watch the DVDs, as they serve as excellent professional development and skill building resources for all marketing professionals.

 

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Build Business 2017

build-business-2017

Build Business 2017 will bring together A/E/C clients, content experts, principals, business developers, and marketers to historic Indianapolis, IN, from July 12–14, 2017 to learn from and challenge one another to think differently about business. As a participant, you will experience your choice of never-before-seen breakout sessions, provocative keynote speakers, and plenty of networking to make priceless business contacts. The JW Marriott Downtown, located in Marriott Place Indianapolis, and connected to the Indiana Convention Center, is the site of the 2017 Society for Marketing Professional Services (SMPS) Build Business conference.

Interested in sponsoring or exhibiting? Take a look at our early rate flyer, with savings through January 31, 2017. Contact Christine at 571.348.2251 for details.


Central PA Chapter

If you are planning on attending Build Business this year, please contact one of the board members or email Julie Hungarter at president@smpscentralpa.org so we can form a team and get a discount for our chapter.

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Sponsorship

Consider promoting your firm and supporting SMPS Central PA! 

We invite you to explore our sponsorship benefits which are designed to provide your firm with the highest level of visibility and awareness.

WHO YOU’LL REACH

SMPS Central PA is the premier source for education, resources, networking, and information exchange for marketers in the A/E/C industry.

Almost half of our members hold senior level positions with their firms, meaning our sponsors receive prime exposure to many potential business partners and decision makers. In addition, our email distribution list includes more than 700 friends.

WHAT YOU’LL GAIN

Sponsoring SMPS Central PA means supporting your firm in its efforts to gain maximum exposure throughout the Central Pennsylvania A/E/C community. Now is the time to cultivate new and existing relationships and promote your firm! SMPS Central PA could not survive without the support of our sponsors. and we are extremely grateful for their generosity.

Check out our sponsorship brochure to learn more!

Thank you to those firms that have already offered their support of SMPS Central PA for the 2016-2017 year: Rettew, CORE Design Group, Providence Engineering Corporation, and Stahl Sheaffer Engineering as annual platinum sponsors, and Triad Engineering andRS Mowery & Sons as annual gold sponsors. 

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Committee Schedules

Want to get involved with our chapter? Whether you are a new member or have been one of our treasured members for years, we welcome anyone and everyone that would like to help out in our chapter in some way! Not sure where you would like to assist? Attend one (or all!) of the committee meetings and see where you might be able to put your skills to use! We are now posting our committee meeting schedules on our website under the About Us>Committees and Chairs section, found here. If you would like more information, contact any of the committee chairs. Their information can also be found on the Committees and Chairs page.

Current Committee Meeting Schedule

Membership Committee: Conference call on the last Monday of each month, 2:00. For conference call information, please contact Membership Chair Heather Sweitzer, membership@smpscentralpa.org.

Programs Committee Meeting: Beginning in October, the Programs Committee will meet directly following the board meetings. Please contact Programs Chair Cristina Barnes, programs@smpscentralpa.org.

Communications Committee: Conference call, second Monday of each month, 2:00 pm - 3:00 pm. For information, please contact Communications Chair Melissa Yost, publicrelations@smpscentralpa.org

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Career Advice

A/E/C Online Learning

Focused exclusively on marketing and business development for the A/E/C industry, MARKENDIUM: ONLINE LEARNING CENTER brings you the best of both worlds: e-learning and professional development.

The current catalog features a variety of courses, from content marketing and client-building to return on investment (ROI) and social media. When you participate, you can even earn SMPS CEUs, AIA LUs, and PDHs.

Consider sharing the course catalog with your bosses and telling them you have access to this training, because of their support of your SMPS membership. Another idea? Consider hosting a brownbag with your office and leading a follow-up discussion. If you have other ideas for taking advantage of the ONLINE LEARNING CENTER offering, be sure and share them with the rest of us!

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Expert Advice

The SMPS Central PA Chapter’s Board and Committee Chairs are always striving to improve and provide our members with more value through targeted, relevant programs and the latest industry information. One idea that we had was to ask you for your BIG IDEAS – what could we start to do or do better? What industry trend or challenge would you like us to explore? Could we communicate with you better or add a new section to this newsletter? No BIG IDEA is too small…the collective knowledge and creativity of our Chapter is truly tremendous, and we want to hear from you. So come on, share your BIG IDEAS with us. Send your BIG IDEAS to president@smpscentralpa.org.

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Cancellation/Refund Policy

We kindly ask that you adhere to our cancellation/refund policy to help us avoid unnecessary costs due to program no-shows. Even if a program is free, there are still costs involved with refreshments that we provide to attendees. The policy, which can be found under each program description on our website, states that cancellations made 24 hours prior to the event will be fully refunded. All other cancellations or no-shows will be invoiced for the full cost of the event.

Photos are frequently taken at our chapter events. The SMPS Central PA Chapter has the right to use photos from our events for any purpose, including but not limited to use in publications, on social media, in the newsletter, promotional materials, on the website. 

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Thank you to our 2016-2017 Annual Sponsors!