Newsletter

November 2017 Print

President's Message

In last month’s newsletter, I talked about my love for everything Fall.  Pumpkins…warm sweaters…football.  But the one thing I failed to mention was Thanksgiving, which ranks near the top of my list of favorite holidays.  When I was younger, it was all about the turkey (and gravy!).  As a college student, it was all about getting a break from school.  And after moving away from my hometown in my “yuppie” years, Thanksgiving became more about coming home to be with family.  But today, in my middle age, this holiday means so much more to me.  It is truly a time to give thanks for all the blessings in my life.  Unfortunately, I think I’m in the minority.

In the coming weeks, we’ll all rush out to Costco, along with 10,000 other people, to pick up some groceries for our upcoming Thanksgiving feasts.  Our carts will be overflowing with oversized pumpkin pies and a lifetime supply of dried cranberries.  We’ll get bumped into and cut off as we claim our spot in the mile-long checkout line, and people will be muttering some choice words under their breath.  We’ll feel anything but thankful in that moment!

Is this Thanksgiving???  Is this Giving Thanks?  No, I don’t think so.

We all need to take a step back and think about what Thanksgiving means to us. If we truly want to show thanks, it takes more than a feast with a giant turkey and going around the table saying what we’re thankful for.

 

For me, it’s all about living a life that is thankful.  Loving those around me and showing my thanks for them every day.  It’s about being kind and considerate.  And in that vein, I’d like to take this opportunity to say THANK YOU to the many volunteers that support SMPS Central PA, especially the Board of Directors and Committee Chairs.  Without their hard work and dedication, our chapter simply wouldn’t exist.

I look forward to seeing everyone at our upcoming programs and events, which are listed here in this newsletter.  And I wish you all a very Happy Thanksgiving.  I hope you won’t just celebrate Thanksgiving, but celebrate Giving Thanks – every day!

Best,
Shawn M. Barron
President, SMPS Central PA

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Upcoming Events

We have a lot of exciting events coming up this year and we hope to see you there! Click on the hyperlink for registration details and visit our website often for updates!

 

Upcoming Events

Nov15

State High Project Tour, State College PA

SMPS Central PA invites you on a hard hat tour of the State College Area High School, home of a $120-million 700,000 square-foot addition and renovation to be completed for the 2018/2019 school year.

Register Now

Dec12

Growth Hacking A/E/C: The Marketing Playbook for the New Economy

Disruption is everywhere. Nearly every aspect of an A/E/C firm’s business has been impacted, requiring significant change to business as usual. So why is marketing often the lone exception? It doesn’t have to be this way.

Register Now

Mar21

SMPS NorthEast Regional Conference 2018

Get excited to MERGE in Baltimore, Maryland, a city that is undergoing an exciting transformation of its own!

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Mentors & Protégés Program

On Thursday, October 19th, SMPS Central PA kicked off the inaugural Mentors & Protégés program. The pairs had an opportunity to meet and network among other pairings. Each pair is required to meet monthly face-to-face starting in November.

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Help Wanted!

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Sponsorship

The SMPS Central Pennsylvania Chapter is pleased to announce a new way to promote your business and support our chapter! Our new program sponsorship levels allow you to choose your level of support for whatever program you wish:

Your commitment as a Program Sponsor will help ensure we offer our member firms, and the broader A/E/C community, the valuable business development, networking, and educational opportunities throughout the year to help them TRANSFORM their business. Please consider promoting your firm and supporting SMPS Central PA! 

For information about how to become a program sponsor, please contact Matt Bachert, Sponsorship Chair, at sponsorship@smpscentralpa.com.

 

 

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2018 SMPS NERC MERGE Conference

WHAT IS MERGE?

MERGE brings together innovative thinkers from across multiple industries, geographies, and SMPS chapters to discuss the ongoing transformation of A/E/C marketing.

MERGE is the theme of the 2018 SMPS Northeast Regional Conference, a yearly event supported by SMPS chapters in Boston, Central Pennsylvania, Connecticut, Maryland, New York, Northern New England, Philadelphia, Washington, DC, and Upstate New York.

Visit www.smpsnerc.org for more information on the conference.

Visit the MERGE page on our website to stay up-to-date on Chapter-related information!

DATE & LOCATION

March 21–23, 2018
Four Seasons Harbor East
Baltimore, MD


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SMPS Central PA DVD Library

Attention CPSMers!

All those late nights reading the Marketing Handbook/MARKENDIUM and taking sample exams before work have paid off. You passed the Certified Professional Services Marketer (CPSM) exam and added those coveted CPSM initials after your name on your business cards and email tagline. Yippee! You are set for three years until you have to renew the certification. Three years to earn 50 continuing education unit (CEU) credits to maintain that CPSM status. Piece of cake, right?

But, it is amazing how fast those three years fly by. Even if you attend many of the SMPS Central PA educational events, you typically only earn one CEU credit per event. So, what is that, maybe 10 CEU credits a year? You could go to an SMPS regional or national conference and earn CEUs. Sure, that helps. But attending the national SMPS Build Business conference only earns you 10-12 CEUs.

We have a solution to your 50 CEU credits dilemma. Earn CEUs by watching the DVDs in our DVD Library. All you have to do is watch one of the DVDs, have a third party (your boss or subordinate) verify that you watched the DVD, and then forward the CEU form that comes with each DVD to SMPS National for credit. Each DVD in our collection earns you 1.5 CEUs. So, make this the summer of CEUs and start earning now! To borrow a DVD, just email webinars@smpscentralpa.org. Available titles include:

  1. The Art & Science of Proposal Leadership

  2. Become a Creative Superhero: How to Boost Your Creativity

  3. Beyond Proposals: Marketing Practices that Pay Off in a Down Market

  4. Beyond Strategic Planning: Competitive Strategies to Build

  5. Capitalizing on Referrals in Your Marketing Plan

  6. A Dozen Surefire Tips to Keep Your Audience from Tuning You Out

  7. The Introvert’s Secret to Networking

  8. It Takes a Village: Building Collaboration on Project Data Management

  9. Leveraging Client Needs in Marketing Sustainable Design

  10. Leveraging Your Skills: Building Value for Your Firm (and Your Career) Beyond the Marketing Role

  11. Making the Cut! A Key to Understanding the Unspoken Requirements of an RFP

  12. Marketing Research – What Does Your Competition Know that You Don’t?

  13. Mastering the Hidden Web: Uncovering Valuable Data about Clients and Competitors Us

  14. Natural Networking: 10 Tips to Increase Your Face-to-Face Mojo (Excellent for Introverts, Shrinking Violets, Geeks, and Shy Guys) Us

  15. Pitch to Win: A Complete Approach to Pursuing Business, Making the Shortlist, and Winning When Opportunities are Scarce

  16. Project Staff Getting Repeat Work

  17. Relationship-Based Business Development

  18. RFPs Suck! How to Develop Winning Proposal Strategies

  19. Selling Has Nothing to Do with Selling

  20. Strategizing Winning Proposals from Value Proposition to Differentiation – on Deadline s

  21. Using the Web to Brand Your Firm: Client and Consultant Recount a Major Website Overhaul

  22. Win Federal Contracts in an Uncertain Economy: SF330 Form Secrets to Getting Shortlisted

  23. Winning Strategies for Powerful Project Interviews, Q&A Sessions, and Owner Debriefings

  24. How to Write a Winning Proposal for Government

Consider gathering a group to watch the DVDs, as they serve as excellent professional development and skill building resources for all marketing professionals.

 

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Committee Schedules

Want to get involved with our chapter? Whether you are a new member or have been one of our treasured members for years, we welcome anyone and everyone that would like to help out in our chapter in some way! Not sure where you would like to assist? Attend one (or all!) of the committee meetings and see where you might be able to put your skills to use! We are now posting our committee meeting schedules on our website under the About Us>Committees and Chairs section, found here. If you would like more information, contact any of the committee chairs. Their information can also be found on the Committees and Chairs page.

Current Committee Meeting Schedule

Membership Committee: Conference call on the last Monday of each month, 2:00. For conference call information, please contact Membership Chair Heather Sweitzer, membership@smpscentralpa.org.

Programs Committee Meeting: Beginning in October, the Programs Committee will meet directly following the board meetings. Please contact Programs Chair Cristina Barnes, programs@smpscentralpa.org.

Communications Committee: Conference call, second Monday of each month, 2:00 pm. For information, please contact Communications Chair Melissa Yost, publicrelations@smpscentralpa.org

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Career Advice

A/E/C Online Learning

Focused exclusively on marketing and business development for the A/E/C industry, MARKENDIUM: ONLINE LEARNING CENTER brings you the best of both worlds: e-learning and professional development.

The current catalog features a variety of courses, from content marketing and client-building to return on investment (ROI) and social media. When you participate, you can even earn SMPS CEUs, AIA LUs, and PDHs.

Consider sharing the course catalog with your bosses and telling them you have access to this training, because of their support of your SMPS membership. Another idea? Consider hosting a brownbag with your office and leading a follow-up discussion. If you have other ideas for taking advantage of the ONLINE LEARNING CENTER offering, be sure and share them with the rest of us!

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Expert Advice

The SMPS Central PA Chapter’s Board and Committee Chairs are always striving to improve and provide our members with more value through targeted, relevant programs and the latest industry information. One idea that we had was to ask you for your BIG IDEAS – what could we start to do or do better? What industry trend or challenge would you like us to explore? Could we communicate with you better or add a new section to this newsletter? No BIG IDEA is too small…the collective knowledge and creativity of our Chapter is truly tremendous, and we want to hear from you. So come on, share your BIG IDEAS with us. Send your BIG IDEAS to president@smpscentralpa.org.

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Cancellation/Refund Policy

We kindly ask that you adhere to our cancellation/refund policy to help us avoid unnecessary costs due to program no-shows. Even if a program is free, there are still costs involved with refreshments that we provide to attendees. The policy, which can be found under each program description on our website, states that cancellations made 24 hours prior to the event will be fully refunded. All other cancellations or no-shows will be invoiced for the full cost of the event.

Photos are frequently taken at our chapter events. The SMPS Central PA Chapter has the right to use photos from our events for any purpose, including but not limited to use in publications, on social media, in the newsletter, promotional materials, on the website. 

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Thank you to our 2016-2017 Annual Sponsors!