Meeting/Event Information

Your Clients are on Social Media. Yes, yours!

May 22, 2018
11:00 AM - 1:00 PM

Gannett Fleming East Building
207 Senate Ave. Room E260
Camp Hill, PA 17011
http://www.gfnet.com/

It's been over a decade since social platforms like LinkedIn, Facebook, and Twitter started changing our world.  Yet, in the conservative AEC marketplace, there's a common misnomer - our clients aren't on social media, so we don't need to be there either.  As this panel discussion will establish, our AEC clients are actively using social media to promote building projects and YOUR brand.

Whether you're struggling to get executive buy-in to increase your firm's social presence, or even wondering if it is worth the investment at all, one thing is for sure, our AEC clients ARE on social media.  If you aren't paying attention to how they are using social media to talk about YOUR projects, your'e missing out on a critical way to connect with them and market your firm.

This panel discussion will help demonstrate how our clients are using social channels to communicate with internal and external audiences, raise community awareness, improve search engine optimization, and enhance the process of obtaining partnerships to meet business goals, and more.  How can your firm become part of these conversations?  Join us to find out more!


Tuesday, May 22, 2018

Registration / Networking
11:00 a.m. - 11:30 a.m.

Discussion & lunch
11:30 a.m. - 1:00 p.m.

Gannett Fleming E260 Meeting Room
Please check in with the receptionist in the East Building.  This building is the first building on the left as you drive on Senate Avenue.  The meeting room is located beside the reception area.


Moderator:

This session will be moderated by Susan Ewing, Digital Communications & Analytics Manager at Gannett Fleming.  A frequent presenter at strategic social media seminars and conferences, Susan will call upon her expertise and experience in the AEC industry to guide this informative panel discussion.


Susan Ewing
Digital Communications & Analytics Manager
Gannett Fleming


Featured Panelists:



Sara Crimmel Miller
Marketing Communications Manager
Warfel Construction

Tara Marie Ober
Director of Public Relations & Communications
Brethren Village Retirement Community 

When construction is going to disrupt operations of the heart of a senior living campus, a proactive approach is must for updating residents, staff, and visitors. Because the project was right in the middle of campus, the Brethren Village Public Relations department developed a comprehensive communications plan, including video updates with Warfel Construction staff. The videos were then shared on Facebook and YouTube and played on the community’s CCTV channel. Hear from Tara and Sara about the success of this effort and learn how the partnership helped to enhance the relationship between the two organizations.


Blanda Nace
Vice President, Community Affairs
York County Economic Alliance

Mandy Arnold
President/CEO
Gavin & York County Economic Alliance Director

Scott Butcher
Vice President/CMO
JDB Engineering

The redevelopment of a historic building that’s been a cornerstone in the community can be exciting, challenging, and even controversial. For the York County Industrial Development Authority, developer of the Yorktowne Hotel, the past 18 months has meant a time of planning for a vibrant future of a 93-year-old fixture in downtown York, Pa. As the team at York County Industrial Development Authority (YCIDA) and York County Economic Alliance (YCEA) set out to create a hotel for the next era, the engagement of the public and other area organizations was critical in achieving consensus and generating support for the project. Learn how the team utilized social media to create community buy-in, generate ongoing buzz about the project, and achieve business goals.


THANK YOU TO OUR SPONSORS!

Annual Gold Sponsors:


Annual Silver Sponsors:

Annual Bronze Sponsors:

Boyle Construction, Inc.
Buchart Horn, Inc. 

Benchmark Construction 

In-Kind Sponsors:
Kinsley Education Center
SKELLY and LOY, Inc.


Cancellation/Refund Policy

Cancellations made 24-hours prior to the event will be fully refunded.  Due to our commitment with the meeting facility for food and beverage quantities, all other cancellations or no-shows will be invoiced for the full cost of the event.

Photography Disclaimer

Photos are frequently taken at our chapter events.  The SMPS Central PA Chapter has the right to use photos from our events for any purpose, including but not limited to use in publications, on social media, in the newsletter, promotional materials, or on our website.

Charitable Contributions Disclaimer

Although payments and contributions to SMPS Central Pennsylvania are not tax deductible as charitable contributions for federal income tax purposes, they may be deductible as business expenses under other provisions of the Internal Revenue Code.

Tickets

$15.00 Guest Registration NO LUNCH

Thank you to our 2016-2017 Annual Sponsors!