Meeting/Event Information

Omnichannel Marketing – What’s All the Hype?

May 23, 2017
11:30 AM - 1:00 PM

Heritage Hills Golf Resort & Conference Center
2700 Mount Rose Avenue
York, PA 17402
http://www.heritagehillsresort.com

Omnichannel marketing remains one of the hottest and often confusing topics, but it's also a model that promises to fundamentally change the way professional services firms do marketing.

In the world where everything starts online and 67% of the buyer journey is completed prior to first contact, empowered B2B buyers demand customer-centric and fully seamless experience, regardless of the channel, location or device.

In order to adapt to these changing realities of customer relationships, A/E/C firms must be able to provided fully connected and contextually relevant omnichannel experience - designed with the customer at the center.

But where do you start with this new approach that spans technology, marketing, company culture and more?  This session will demystify the concept of omnichannel marketing into strategy, planning and the daily operations of your A/E/C firm. 


 

Click HERE to see who's attending!


 

Tuesday, May 23, 2017
(Heritage Hills, Terrace Room)

Registration
(Includes boxed lunch)
11:30 a.m. - 12:00 p.m.

Program
12:00 p.m. - 1:00 p.m.

$25 SMPS Members
$40 Non-Members


Guest Speaker

Ida Cheinman

Ida Cheinman is principal and creative director of the strategic brand communications firm Substance151 and past president of SMPS Maryland.  She has over 20 years of professional services branding and marketing experience, specializing in brand strategy and design across print and digital.  With a niche focus on the A/E/C industry, her work has earned multiple awards and industry recognition both nationally and internationally.  A frequent contributor to SMPS Marketer, Ida writes and speaks nationally on subjects of branding, marketing and design.


THANK YOU TO OUR SPONSORS!

Annual Platinum Sponsors:


Annual Gold Sponsors:

In-Kind Sponsors:
Cornerstone Coffeehouse
Kinsley Education Center
JDB Engineering, Inc.
SKELLY and LOY, Inc.


Cancellation/Refund Policy

Cancellations made 24-hours prior to the event will be fully refunded.  Due to our commitment with the meeting facility for food and beverage quantities, all other cancellations or no-shows will be invoiced for the full cost of the event.

Photography Disclaimer

Photos are frequently taken at our chapter events.  The SMPS Central PA Chapter has the right to use photos from our events for any purpose, including but not limited to use in publications, on social media, in the newsletter, promotional materials, or on our website.

Charitable Contributions Disclaimer

Although payments and contributions to SMPS Central Pennsylvania are not tax deductible as charitable contributions for federal income tax purposes, they may be deductible as business expenses under other provisions of the Internal Revenue Code.

Thank you to our 2016-2017 Annual Sponsors!